SEO Audits

PixlSEO uses Firecrawl to crawl your client's website page by page. Each page is analyzed against 59 SEO checks spanning technical SEO, on-page optimization, content quality, and performance.

Audits are automatically triggered when a new client is added and can be re-run manually at any time from the Onsite SEO → Audits tab.

The audit evaluates:

• Meta Titles — Presence, length, uniqueness, keyword usage • Meta Descriptions — Presence, length, call-to-action effectiveness • Heading Structure — H1 presence and hierarchy (H1→H6) • Image Optimization — Alt text, file sizes, lazy loading • Internal Linking — Link structure and orphan pages • Page Speed — Load times and Core Web Vitals • Mobile Responsiveness — Viewport meta, touch targets • SSL/HTTPS — Certificate status and mixed content • Schema Markup — Structured data presence and validity • Robots.txt & Sitemap — Accessibility and configuration • Canonical Tags — Proper implementation • Open Graph & Social Tags — Social sharing metadata

Each audit produces an overall score from 0-100, plus category scores for:

• Technical Health — Server, SSL, crawlability • On-Page SEO — Meta tags, headings, content optimization • Performance — Speed, Core Web Vitals • Content Quality — Readability, keyword usage, structure

Scores are color-coded: green (80+), yellow (50-79), red (below 50).

Each audit issue includes:

• Severity — Critical, Warning, or Notice • Description — What the issue is and why it matters • Recommendation — How to fix it • Affected Pages — Which URLs have the issue

Use the Bulk Optimize feature to automatically apply AI-recommended fixes to multiple issues at once through the Pixl Script.

Run audits on any website — even non-clients — to generate prospect reports. These AI-powered reports analyze a potential client's website and produce a shareable PDF-style report.

Prospect audits are a powerful sales tool for agencies pitching SEO services to new clients.