SEO Glossary
What is Click-Through Rate (CTR)?
Click-Through Rate (CTR) is the percentage of people who click on your search result after seeing it in the SERP. It is calculated as clicks divided by impressions, expressed as a percentage.
CTR is both a performance metric and a potential ranking signal. Higher CTR means your listing is compelling enough to attract clicks from searchers.
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Why it matters for SEO
CTR is both a performance metric and a potential ranking signal. Higher CTR means your listing is compelling enough to attract clicks from searchers.
FAQ
Frequently asked questions
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