What is NAP (Name, Address, Phone)?

Google cross-references your business information across hundreds of sources to verify legitimacy. When your NAP is inconsistent: • Google loses confidence in your business information • Your local pack rankings suffer • Customers may find wrong phone numbers or addresses • Citation value is diluted Even small differences matter - "St." vs "Street," "Suite 100" vs "Ste 100," or different phone number formats.

Your NAP should be consistent across: • Google Business Profile • Your website (header, footer, contact page) • Yelp, Yellow Pages, BBB • Industry-specific directories • Social media profiles • Apple Maps, Bing Places • Data aggregators (Factual, Acxiom, Localeze, Infogroup) Data aggregators feed information to hundreds of smaller directories, so correcting them first has the biggest impact.

PixlSEO's citation management tool scans directories and checks your NAP consistency: 1. Go to Offsite SEO → Citations 2. View your business listings across directories 3. Identify inconsistencies in name, address, or phone 4. Update incorrect listings Regularly audit your NAP after any business changes - address moves, phone number changes, or rebranding.

• Choose one canonical format for your business name and use it everywhere • Use the same phone number format consistently • Include full address with suite/unit numbers • Add NAP as crawlable text on your website (not just in images) • Use LocalBusiness schema markup to reinforce NAP to search engines • Update all directories immediately after any changes