What is On-Page SEO?

• Title Tag - The most important on-page element. Should be under 60 characters, include your target keyword, and be compelling enough to earn clicks. • Meta Description - Not a ranking factor, but affects click-through rates. Keep under 160 characters with a clear value proposition. • H1 Tag - One per page, matching the page's primary topic. Should include or closely relate to the target keyword. • Heading Hierarchy (H2-H6) - Organizes content for both users and search engines. Use naturally, not stuffed with keywords. • URL Structure - Short, descriptive, keyword-relevant URLs perform better than long, parameter-heavy ones. • Image Alt Text - Describes images for accessibility and search engines. Include relevant keywords naturally.

Content is the core of on-page SEO. Key principles: • Keyword placement - Include target keyword in title, H1, first paragraph, and naturally throughout the body • Search intent match - Content must satisfy what the searcher is actually looking for • Depth and comprehensiveness - Cover the topic thoroughly; thin content underperforms • Readability - Write for your audience's reading level; use short paragraphs and clear language • Freshness - Update content regularly with current information • Uniqueness - Every page should offer unique value; avoid duplicate or near-duplicate content • E-E-A-T - Demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness

Internal links connect pages within your site and distribute ranking authority: • Link from high-authority pages to important target pages • Use descriptive anchor text that tells users and search engines what the linked page is about • Create a logical site hierarchy with category and pillar pages • Ensure important pages are within 3 clicks of the homepage • Fix broken internal links - they waste crawl budget and create poor user experience • Use breadcrumb navigation to reinforce site structure

Keyword density is the percentage of times a keyword appears relative to total word count. Best practices: • Target 1-3% density for primary keywords - enough for relevance without over-optimization • Above 4% can trigger over-optimization penalties • Place keywords in the title, H1, first paragraph, subheadings, and conclusion • Use synonyms and related terms (LSI keywords) to demonstrate topical depth • Write for humans first - forced keyword insertion hurts readability and can backfire • Focus on semantic relevance rather than exact-match repetition

• Open Graph tags - Control how your page appears when shared on social media • Canonical tags - Prevent duplicate content issues by specifying the preferred URL • Schema Markup - Add structured data to enable rich results in search • Mobile responsiveness - Pages must render properly on all device sizes • Page speed - Slow pages rank lower and have higher bounce rates • Core Web Vitals - LCP, INP, and CLS are confirmed ranking signals