Citations & Google Business Profile

Citations are mentions of your client's business name, address, and phone number (NAP) across online directories. Consistent citations are a critical local SEO ranking factor.

PixlSEO tracks citations across major directories:

• Google Business Profile • Yelp, Yellow Pages, BBB • Facebook, Apple Maps, Bing Places • Industry-specific directories

For each listing, you can see: • Business name, address, and phone as listed • Status (Active, Needs Update, Not Found) • Last synced date • Direct link to the listing

What GBP posts are:

Google Business Profile (GBP) posts are short updates that appear on your client's Google Business Profile in Search and Maps. They typically stay visible for about 7 days (Events and Offers stay until their end date) and are a strong signal to Google that the listing is active. GBP posts are NOT blog posts. They can be created manually inside PixlSEO or auto-generated from existing blog content so the same message reaches both audiences.

Why they matter:

• Activity signal | listings that post regularly tend to surface more often in local results • Engagement | posts can include a CTA button (Book, Call, Learn More, Order, Sign Up) that drives direct action • Promotions | Offers and Events drive seasonal traffic without paid ads • SEO support | regular posting reinforces local keywords and entities tied to the business

What you can do in the composer:

• Post types | Updates, Events, Offers, Products • AI content | generate post copy with the AI assistant, tuned to the client's tone and locale • AI images | generate a matching image, or upload your own • CTA buttons | attach a call-to-action with a destination URL • Scheduling | publish now or schedule for a future date • Drafts | save unfinished posts for review before publishing • Auto-fill from blog | pull a recent blog post and condense it into a GBP-ready update

Publishing model:

Posts are composed and stored in PixlSEO, then pushed to Google Business Profile through the connected GBP integration. If the integration is not yet connected for a client, posts remain as drafts until it is linked.

Monitor and manage client reviews from a centralized feed:

• Aggregate reviews from Google, Yelp, and other platforms • View rating trends over time • Get notified of new reviews • Track overall sentiment and rating averages • Identify patterns in positive and negative feedback

NAP (Name, Address, Phone) consistency is crucial for local SEO. PixlSEO helps you:

• Identify inconsistencies across directory listings • Track which directories have outdated information • Monitor for duplicate listings that could harm rankings • Ensure business information matches Google Business Profile exactly

Maximize local search performance:

• Post to GBP at least weekly to signal activity • Respond to all reviews, both positive and negative • Keep NAP identical across all directories — exact spelling, formatting, and abbreviations • Use local keywords in GBP posts and business description • Add photos regularly to your GBP listing • Ensure your GBP categories accurately reflect your services