What is Google Business Profile (GBP)?

Google Business Profile includes: • Business Information - Name, address, phone, hours, website • Reviews - Customer reviews and your responses • Posts - Updates, offers, events, and announcements • Photos - Business photos, logo, and cover image • Q&A - Customer questions and answers • Products/Services - Catalog of offerings • Messaging - Direct messaging from Search/Maps • Insights - Views, searches, calls, and direction requests analytics

Complete optimization checklist: • Fill every field - 100% profile completion • Choose accurate primary and secondary categories • Add high-quality photos (interior, exterior, team, work) • Write a keyword-rich business description • List all services with descriptions • Set accurate business hours (including holidays) • Enable messaging and booking (if applicable) • Post regularly (weekly minimum) • Respond to all reviews promptly • Answer Q&A questions proactively

Reviews are a top local ranking factor: • Volume - More reviews signal popularity • Rating - Higher average ratings correlate with better rankings • Recency - Recent reviews matter more • Response Rate - Responding shows engagement • Keywords in Reviews - Natural keyword mentions in reviews help Always respond to reviews - thank positive reviewers and address negative feedback professionally. Never buy or incentivize fake reviews.

Posts appear directly on your business listing: • Update posts - News and announcements • Offer posts - Promotions with start/end dates • Event posts - Upcoming events • Product posts - Featured products/services Posts expire after 7 days, so maintain a regular posting schedule. PixlSEO can create and schedule GBP posts with AI assistance.

The Local Pack (or Map Pack) is the box showing 3 business listings with a map at the top of local search results. Getting into the Local Pack dramatically increases visibility. Ranking factors: • Relevance - How well your profile matches the search • Distance - Proximity to the searcher • Prominence - How well-known your business is (reviews, citations, backlinks)