Call Tracking

PixlSEO's call tracking system monitors phone calls to your client's business and attributes them to marketing sources:

• Track which campaigns drive phone calls • Record and transcribe calls automatically • Score lead quality using AI • Identify first-time callers vs repeat callers • Monitor missed calls and voicemails

Set up tracking numbers for different sources:

• Website — Dynamic number insertion for web visitors • Google Ads — Dedicated number for paid campaigns • Organic — Track calls from organic search • Direct — Calls from direct marketing materials

Each source gets its own tracking number that forwards to your client's real number.

AI analyzes call recordings and transcripts to score each call:

• Lead Score (0-100) — Likelihood of becoming a customer • Quality Score (0-100) — Call handling quality • Sentiment Analysis — Positive, neutral, or negative • Intent Signals — What the caller was looking for • Recommendations — Suggestions for improvement

Scoring helps agencies demonstrate ROI to clients with concrete lead quality data.

Calls are automatically transcribed with:

• Full text transcript • Speaker identification • Timestamp markers • Searchable text for finding specific conversations

Transcripts can also be generated from uploaded audio files for calls recorded through external systems.