What is Local Pack (Map Pack)?

When someone searches with local intent (e.g., "plumber near me" or "dentist in Austin"), Google shows: • A map highlighting relevant businesses • Three business listings with name, rating, hours, and address • Links to call, get directions, or visit the website Clicking "More places" expands to a full local results page. Being in the top 3 is critical because most users don't click further.

Google uses three main factors: 1. Relevance - How well your GBP matches the search query • Accurate business categories • Complete profile with services listed • Keyword-optimized business description 2. Distance - How close you are to the searcher • Based on the user's actual location or the location in the query • You can't change your physical location, but you can optimize for areas you serve 3. Prominence - How well-known your business is • Review count and rating • Citation consistency • Backlink profile • Website authority and content

• Optimize your Google Business Profile completely • Earn more reviews (and respond to all of them) • Build consistent citations across directories • Create location-specific website content • Build local backlinks • Post regularly on GBP • Use PixlSEO's Local Grid to visualize your ranking across your service area • Target keywords that trigger Local Pack results

PixlSEO's Local Grid tool shows: • Where you rank in the Local Pack across your service area • Geographic ranking distribution on a color-coded map • Which competitors dominate different areas • Ranking changes over time Run regular grid searches to track improvement and identify weak spots.